Golden retrievers like to lick people's hands and faces. This is a way for them to express their enthusiasm and love for humans. If it does this kind of behavior to its owner, it obviously means that it has been completely tamed by you, obeys and trusts you. However, it would not be good if its licking behavior was too common and casual. Many people don’t like a golden retriever that comes up to them and licks and kisses them out of nowhere, especially women, who might even be scared to tears. The over-enthusiasm of a golden retriever can easily offend your friends, so as an owner, you must detect inappropriate behavior and correct it in time.

Some people don’t like dogs, but if a golden retriever licks people, it will have a bad impact. Try not to let the golden retriever lick and kiss you excessively when you are a puppy. If the golden retriever licks your face and hands, you should turn your face and hands away to prevent the golden retriever from continuing to lick, and scold it softly. But don’t punish it severely, because licking and kissing is an expression of the little golden retriever’s obedience. Punishing or blaming too harshly will make the golden retriever at a loss and express its apology with more licking and kissing.

In addition, when the golden retriever is passionate about you and licks you like crazy, you should push the golden retriever away first and let the golden retriever calm down before petting it. If the golden retriever insists on continuing to lick and kiss, you can pull the collar and pull it apart. When the golden retriever stops licking, you can pat the golden retriever's body and stroke it. You can also use a complimenting tone to encourage the golden retriever. If necessary, you can also throw a small toy for it to play with as a sign of approval!

Also, when your golden retriever licks you, you can use training instructions to calm it down, such as commanding your golden retriever to "sit"! "don't move"! "lay down"! etc. If the golden retriever obeys the command, immediately reward it appropriately so that the golden retriever can form a conditioned reflex of being rewarded when it does not lick and kiss its owner.